7.
Prototype
Here's where the real fun begins. By now we should
have spent enough time on the project to ensure
that everyone's comfortable with how it will work.
The prototype will turn our documents into a
reality. Our goal isn't to bicker about minor
design elements such as whether we should use one-
or two-pixel borders, nor is it to lay down any
ASP or PHP. Now is the time to simply produce a
visual that we can show the client.
8. Prototype Approval
Because most of the work we do is client-centered,
we include this vital phase. If the project we're
completing is for a client, this may well be the
last time they'll see the site until it is ready
for launch. It will give them a vision of where
we're going, and provide just enough information
for them to digest and be happy.
However, prototype approval is just as essential
for internal projects as it is for client work, as
it gives everyone a chance to see and critique
where the site is at, providing both designers and
developers with valuable feedback and information
they'll need in order to go forward.
After this step we could easily split our team up
into two groups: designers and developers. The
designers have enough visuals to produce a final
copy, and the developers have enough information,
examples and forms to lay down some incredible
code.
"Search engine
optimization is neither art nor science. It is
simply a craft."
The key phases are:
Phase 1- Keyword Strategy
Phase 2 - Site Design & Structure
Phase 3 - Optimizing Web Pages
Phase 4 - Link Building
Phase 5 Getting Indexed
Phase 6 Monitoring & Adjustment
9. Working Production
This is where the rubber hits the road. Our
designers design, Our developers develop, and we
come together with something that isn't
necessarily perfect, but which works. The database
is laid out, the ASP and PHP are done, we've
written all your compiled components, the design
is finished, and the navigation and headers are
the best this side of the new millennium. It
should look decent, work smoothly, and give
everyone a chance to see where the project now
stands -- and appreciate how far it has come. |
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100% in-house development